Apply Now ×

Join America's Fastest Growing Food Advertising Network

All posts by kate rosario

Crunching the Numbers, Political Advertising in 2020

Unless you live under a rock, you may have noticed there is a big election in the US this coming November. This means that many of us will be bombarded with political ads, especially if you live in a “Swing State”. Political advertising is a hot button issue, but it can mean big revenue. Especially this year with major publishers such as Facebook and Twitter turning all political ads off. Because of this there is a major shortage of inventory for political advertising and this will mean huge CPMs for publishers that allow it.

Expected Budgets for Online Political Advertising in 2020

According to ABC News’ statistical research, over $.6.7 billion is expected to be spent on political ads and election advertising, over half of which will be spent between September and election day in November. The Democratic nominee plans on spending a substantial record-breaking $280 million on campaigning throughout the swing states, and 20% of that will be reserved for online advertising specifically.

With these kinds of budgets and the current shortage of sites allowing political ads, there really is a big opportunity for websites that will allow political ads. For a lot of publishers this will be a welcome revenue boost after a very soft spring and summer due to lower advertising budgets amidst COVID-19.

However, we understand that many of our publishers want to block political ads to avoid any conflict of interest. And Gourmet Ads has always offered custom blocks for all our publishers.

Blocking Political Ads

For publishers looking to block political ads this is something that is very simple few make very simple for our publishers. All you need to do is reach out to us and let us know you’d like political ads (or any other type) blocked. We then handle everything on our end. This is often a big change from many ad providers that have “self-help” platforms and leave publishers to create confusing blocks on their own, possibly allowing the unwanted ads to still serve.

Want greater control over your ads? Become a Gourmet Ads publisher today: Join Now

Gourmet Ads’ CMP Upgraded to TCF v2.0

Gourmet Ads has updated our Consent Management Platform to TCF v2.0 in order to be compliant with the most recent requirements for GDPR. Our CMP remains completely free to all our publishers and we remain committed to keeping updated with the ever-evolving digital privacy regulations.

It’s important to us that our publishers have access to tools that will ensure they are compliant with European laws and regulations concerning data use.

So what exactly does all of this mean? If you’re out of the loop when it comes to privacy policies online, don’t worry. It’s a pretty simple update. To start, let’s break down what a CMP is.

What is a CMP?

The Interactive Advertising Bureau (IAB) is responsible for putting compliance frameworks into place in order to ensure a safer, less predatory user experience online. The IAB gathers international privacy laws from sources like the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR) in Europe. The main focus of these frameworks is to ensure that users are notified of the possibility of their data being used by a website or advertisers, as well as the proper measures to ask for consent from users before proceeding. These frameworks must be integrated into a publisher’s consent management platform (CMP) in order to be compliant with the IAB’s rules.

To put it simply, a CMP is a tool that is used to ensure that consent from a user is asked for before allowing them to continue to a landing page, web page, sales page, etc. that will use their personal data. Compliance frameworks and rules are constantly changing, so a CMP will consistently track and audit whether those laws, policies, and consumer standards are being followed under the IAB.

Gourmet Ads offers a free CMP to all of our publishers to ensure that our clients are 100% compliant. This feature is optional and can be toggled on and off as needed, but we highly recommend keeping it live. To learn more about CMPs please see here.

What is TCFv2.0?

On August 15th, 2020, the IAB in Europe deprecated TCF1.1 and replaced it with the Transparency and Consent Framework v2.0 (TCFv2), which ensures valid consent for data processing as per the EU GDPR requirements.

The main difference between TCF1.1 and TCFv2.0 is that the newest version allows consumers to allow or withhold consent to data processing, as well. This allows consumers to have more control over how vendors can use different aspects of data processing, such as geolocation and IP addresses.

By adhering to TCFv2.0 through our free CMP, we believe that our publishers and their users will enjoy a greater sense of control as well as flexibility when it comes to working with partners. The new functionality that comes with our upgraded CMP allows publishers to restrict data processing on a per-vendor basis. And as always, it will remain free for all Gourmet Ads Publishers. To become a Gourmet Ads publisher please apply now

We've recently updated our Privacy Policy. By using this website you agree to the use of cookies.