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Publisher Resources

What is ads.txt ?

Since it was first announced earlier this year by the IAB Tech Lab (see Ads.txt – Authorized Digital Sellers) the entire AdTtech…

What is Header Bidding?

Did you know Gourmet Ads offers header bidding to all Publishers? Learn more about maximizing advertising on your site with header bidding.

What are dynamic ad tags?

Gourmet Ads has developed switching leaderboard ad tags providing a wide variety of ad sizes via a single ad tag.

What are House Ads?

House ads are a great way to promote a key feature on your site, or key content, while using unsold advertising inventory.

RPM vs. CPM: What’s the difference?

Comparing apples and oranges: RPM rate vs. CPM rate Many Publishers considering running Gourmet Ads on their site have run, or are…

What is comScore?

Learn what Comscore is and how it affects your website's advertising revenue.

What is a click through rate?

Click Through Rate (CTR) is a key performance metric most advertisers ultimately use to measure the success of a campaign.

What is the CPM rate I can expect?

Every new Publisher wants to know what CPM rate they can expect with Gourmet Ads From our perspective it’s very…

What is a Fill Rate?

Learn how fill rate affects food site and your ad revenue.

Food Planning Calendar

Our Food Planning Calendar has over 365 Food Topics ! Successful Publishers have a secret...

Food Blog Ideas Guide

Gourmet Ads’ Food Blog Ideas Guide – the answer to your food blogger’s block!

Publisher Revenue Maximization Guide

Essential reading for any Publisher tasked with growing their monthly revenue. Our Publisher Revenue Maximization Guide is a comprehensive guide…

Viewability Guide

This 20-page guide offers simple tools you can use to increase your viewability, and your site revenues today!

Traffic Booster Guide

Our Traffic Booster Guide contains over 40 proven methods for increasing visitors to your food site.

Gourmet Ads vs. Ad Servers: 5 reasons not to use DFP

Trying to decide between Gourmet Ads and an ad server? Learn why Gourmet Ads replaces the need for a DFP ad server.

Why you should use Asynchronous Ad Tags

The key benefit of asynchronous ad tags is faster loading for your site. Learn the many other benefits, and how you can benefit today.
Woman working in her home office

5 reasons to opt in to Outstream Video

We've compiled a list of reasons why outstream video with Gourmet Ads is the best choice for your food site.

How to create a Content Plan

A solid content plan will give your food blog the consistency and value that will bring readers back to your site.

Why you need your own domain name

Your food blog is your brand, and a domain name is essential to building that brand. Learn how and why to dump the subdomain today.

Place your ads above-the-fold

Above-the-fold advertising space is the most important place on your site. Learn how to maximize these highly-profitable placements.

Why having fewer ads per page is better

The Gourmet Ads Publishers eligibility criteria states that a Publisher have a maximum of 3 ads on a page. Understand how and why this benefits you!

Why the 300×600 is a must for your site

Utilize the 300x600 ad placement for enhanced revenue opportunities on your food site.

Above-the-fold placements

Gourmet Ads provides an above-the-fold targeting option that ensures advertising creative will only display when a user’s browser window loads.

Start of month vs. end of month

Explore the factors that cause CPM, fill rate and revenue drop at start of each month and rise near the end of the month.

Say “No” to stacked ads

Learn how to place your ads effectively to maximize your website's ad revenue.

Why Publishers should use website badges

Build credibility and trust on your site by displaying website badges.

Why you should hard code our ad tags

There are various ways to implement ad tags from Gourmet Ads. The first is our preferred method of hard coding them to the site directly.

Does Gourmet Ads only serve food ads?

Each day Gourmet Ads has over 25,000 different advertisers running campaigns with us which typically fall into four different categories. Advertising…

Privacy policy for Publishers

We’ve developed a privacy policy template you can customize and publish on your website.

Why do I need a privacy policy?

Privacy policies are about complete transparency and are essential to building trust between your website and your audience.

How much will I earn with Gourmet Ads?

Here are some things you can do to garner higher-paying CPM rates and increase your revenue with Gourmet Ads.

How to monetize your food blog

You've created a food blog and with unique and interesting content. Now, learn how to make money with your food site.

Sample privacy policy

A privacy policy protects you and your viewers. Use our sample to create a privacy policy for your food site.
female, cook, kitchen, food, blogger

5 tips for great recipe videos

We've compiled 6 tips to take the mystery out of creating recipe videos for your site.

Our vegan, vegetarian and Kosher commitment

Learn how to apply our vegan, vegetarian and Kosher filters to your food site.

Content ideas for Chinese New Year

Utilize our content ideas to help you create your next great Chinese New Year post.

A food blogger’s New Year’s resolutions

Have you resolved to make big changes on your food site? Start today to create a better food site this year!

Privacy policy best practices

Even though Gourmet Ads provides a Privacy Policy (which we suggest using), we’ve developed a checklist of things that you…

5 tips to better your blog this year

With the new year in full swing, we're starting off with five easy-to-follow steps that could improve your blog and take you to the next level this year.

Recipe Roundup: Valentine’s Day edition

If you’re stuck on what to cook your sweetie this Valentine’s Day, look no further. We’ve compiled of our favorite…

Food blogger conferences

We've curated a few of our favorite resources and conferences to help you select the best opportunity for you this year.

Gourmet Ads vs. Ad Servers: 5 reasons not to use DFP

Trying to decide between Gourmet Ads and an ad server? Learn why Gourmet Ads replaces the need for a DFP ad server.

Why you should use Asynchronous Ad Tags

The key benefit of asynchronous ad tags is faster loading for your site. Learn the many other benefits, and how you can benefit today.

Do you need your own ad server?

While Gourmet Ads provides an ad server for all Publishers, some require an exclusive ad server. Find out if you need your own.

Why you need your own domain name

Your food blog is your brand, and a domain name is essential to building that brand. Learn how and why to dump the subdomain today.

Vast 2.0 video ads for Publishers

Learn more about VAST 2.0 video players and how to use them on your food site.

Quick start guide

Welcome to Gourmet Ads! Here are a few tips to help you get started! Place your ad tags. Log in…

Why you should hard code our ad tags

There are various ways to implement ad tags from Gourmet Ads. The first is our preferred method of hard coding them to the site directly.

What is a click through rate?

Click Through Rate (CTR) is a key performance metric most advertisers ultimately use to measure the success of a campaign.

How to position your ad units

Placing your ads strategically will help you earn the highest revenue possible. Take advantage of our time-tested tips.

How to minimize ad-serving discrepancies

It’s a fact that discrepancies exist throughout the ad serving ecosystem. We've provided several ideas on why discrepancies exist, as well as ideas to minimize them.

iFrames reduce Publisher revenue

For the vast majority of publishers in Gourmet Ads, the most ideal setup for our JavaScript ad tags is for them to be hard coded directly onto your website.
female, cook, kitchen, food, blogger

5 tips for great recipe videos

We've compiled 6 tips to take the mystery out of creating recipe videos for your site.

How to maximize your viewability rating

Learn how to maximize your viewability and your revenues online.

Pixlr photo editor free on desktop

Every great food post needs equally great photos, and with the help of Pixlr, you can create beautiful photos with…

Publisher Revenue Maximization Guide

Essential reading for any Publisher tasked with growing their monthly revenue. Our Publisher Revenue Maximization Guide is a comprehensive guide…

Viewability Guide

This 20-page guide offers simple tools you can use to increase your viewability, and your site revenues today!

Traffic Booster Guide

Our Traffic Booster Guide contains over 40 proven methods for increasing visitors to your food site.

How to implement the right skyscraper ad

Why are there different sizes? Officially, and for the majority of the Publishers in Gourmet Ads, the 160×600 sized ad…

How to create a Content Plan

A solid content plan will give your food blog the consistency and value that will bring readers back to your site.

How to create a food site advertisers love

If you’re creating a new food blog or redesigning your existing blog, we've created a guide to help you create the type of site advertisers love.

How to position your ad units

Placing your ads strategically will help you earn the highest revenue possible. Take advantage of our time-tested tips.

How to minimize ad-serving discrepancies

It’s a fact that discrepancies exist throughout the ad serving ecosystem. We've provided several ideas on why discrepancies exist, as well as ideas to minimize them.

How to monetize your food blog

You've created a food blog and with unique and interesting content. Now, learn how to make money with your food site.

How to maximize your viewability rating

Learn how to maximize your viewability and your revenues online.

How to calculate global eCPM

Learn what CPM means and how it impacts your ad revenue.

How to optimize your click through rate

A low click through rate will jeopardize your earnings! Learn how to maximize your click through rate and increase your ad revenue online.

Invite : Mode Media Publishers

Today we learned about the impending closure of Mode Media formerly Glam Media and the most concerning aspect of it…

Start of month vs. end of month

Explore the factors that cause CPM, fill rate and revenue drop at start of each month and rise near the end of the month.

Get social with Gourmet Ads

Connect and Socialize with the team at Gourmet Ads on major social networks Follow Gourmet Ads on Twitter Follow Gourmet Ads…

Gourmet Ads is the best alternative

With the closing of ad network, Adbrite, we'd like to extend an invitation to any food-centric website to join Gourmet Ads.

Looking for great food Publishers

Gourmet Ads is seeking more food websites Throughout the year we’re always looking for great Publishers to add to the…

Our vegan, vegetarian and Kosher commitment

Learn how to apply our vegan, vegetarian and Kosher filters to your food site.