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What are House Ads?

House Ads are advertisements that are run by the website promoting something on the site.

House Ads are commonly used in periods where there is not 100% fill. They a great way to promote a key feature on the site or key content while using unsold advertising inventory, as a way of promoting the website’s own interests. Some ideas for house ads include:

  • Recipe homepage
  • Video page
  • Food blog page
  • Sign up for Twitter or Facebook pages
  • Links to Youtube page
  • Subscribe to your email newsletter
  • Advertising page
  • Partnerships

We’d suggest developing a house ad for each ad unit on your site. Ideally 160×600, 300×250, 728×90 and 300×600.

Gourmet Ads manages house ads for Publishers through our ad server. If you’d like to add your own house ads on your site, send them via our Contact Us page.

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