What is Outstream Video?
Outstream video, also referred to as in-read or native video, is an advertising term describing video advertisements placed in otherwise non-video original content. For example, if a consumer navigates to a social media feed or a newspaper’s website, they may find video and trigger its playback by scrolling.
Outstream video is especially beneficial for non-video publishers who haven’t been able to monetize their content as easily as video publishers. With outstream, videos can be placed anywhere across the ad network.
One of the key benefits of outstream video for advertisers is viewability. Outstream videos are paused when consumers aren’t watching them, which means that viewability metrics are more accurately tracked and compensated. Additionally, by being able to place video ads anywhere, advertisers have better access to specific audiences and targeting which they may not have been able to reach through instream video ad methods.
Outstream video advertisements are also more effective: consumers watch outstream video ads 25% longer than instream video ads, and it captures their attention by standing out from the rest of the content.