What is Brand Lift?

Brand Lift uses various methodology to gather feedback directly from consumers in real-world settings as a response to an advertising campaign. It aims to measure awareness (of the brand, product, or offering), attitude (opinion on quality, value and appeal), recall (ability to remember), favourability (likelihood to recommend), and intent (likelihood to purchase), all of which can be a challenge to measure. Results can be seen within a few days and can be used to change advertising campaigns to better engage the user and increase customer awareness and perception.