One of the many methods through which Gourmet Ads offers improved site performance for Publishers is by using tags that load in an asynchronous way. This method is becoming increasing popular, especially after Google’s adoption of asynchronous tags in 2010. But what exactly are asynchronous ad tags, and how can they benefit you?
Before explaining the asynchronous method, it is important to note how tags load and why they slow down web sites. Most tags today are loaded in a synchronous manner (think linear). When a page loads a synchronous tag, it waits for the tag content to load before moving on to the next content. The page starts by loading the first tag. After the tag has been completely loaded, the page moves on to the second tag, repeating the process for the remaining tags until all the tags are loaded successfully. Assuming each tag takes half a second to load, you’re looking at a total load time of 2 seconds to load all 4 tags. According to Nielsen, a user spends an average of 20 seconds on a single web page, which means your ads (not your content) are eating into nearly a quarter of the user’s page experience!
What’s the fix?
The key benefit of asynchronous ad tags is a faster load speed for your site.
Apart from loading significantly faster, other advantages of asynchronous ad tags include:
The ability to run display, video and native ads from a single header element
Quickly and easily update the header tag remotely for new placements or code updates
GOURMET ADS is a global Food Ad Network made up of an exceptional group of websites focused on content around the vertical topic of Food. Website content includes Recipes, Cocktails, Farmers Markets, Cookbook Review Sites, Grocery Coupons, Recipe Search Engines and Restaurant Reviews. Our publishers are Celebrity Chefs, Cookbook Authors, Food Bloggers, Chefs, Restaurateurs, Home Cooks, Moms, Restaurant Reviewers, Small Business Owners, and Social Media Stars.