Recently, our advertisers have demanded an additional IAB size
Why Gourmet Ads encourages Publishers to accept the 300×600
Most Publishers have designed their site to suit the advertising unit the 300×250, known around the world as MREC, Medium Rectangle or Big Box. Out of our three standard IAB units the 300×250 is, generally speaking, the best performing for advertisers, which is why we recommend that Publishers implement a 300×250 above-the-fold and one below-the-fold.
Recently, our advertisers have demanded an additional IAB size, the 300×600. The 300×600 is just over double the size of the 300×250 and, from a design and implementation perspective, go hand in hand with the 300×250. Advertisers love the 300×600, not only does it perform better than other units, there is effectively more real estate on the 300×600 to get the branding message across.
Implementing a 300×600 and 300×250 ad tag
We like to provide Gourmet Ads Publishers the best of both worlds which provides additional revenue opportunities. Which means, that providing your site can run the 300×250 ad unit, it should be able to run the 300×600 concurrently using a single ad tag. Our ad server will make a choice on the fly, as the page loads if it should serve a 300×600 or a 300×250 ad. By default we will try and fill the 300×600 as it pays approx. 20% higher CPM to Publishers than the 300×250.
GOURMET ADS is a global Food Ad Network made up of an exceptional group of websites focused on content around the vertical topic of Food. Website content includes Recipes, Cocktails, Farmers Markets, Cookbook Review Sites, Grocery Coupons, Recipe Search Engines and Restaurant Reviews. Our publishers are Celebrity Chefs, Cookbook Authors, Food Bloggers, Chefs, Restaurateurs, Home Cooks, Moms, Restaurant Reviewers, Small Business Owners, and Social Media Stars.