Publishers increase their yield and earnings using Header Bidding
Header Bidding & Prebid
Header bidding, also known as dynamic allocation is a sophisticated advertising technique allowing Publishers to offer inventory to multiple ad exchanges simultaneously before making calls to their ad servers. We run a unified auction outside of the primary ad server, which allows advertisers to cherry-pick impressions at the highest priority. This is sometimes called “first look” and provides significant revenue uptick when applied to a Publisher’s entire ad stack.
By letting multiple demand sources bid on the same inventory at the same time, Publishers increase their yield and earnings using Header Bidding.
Features of header bidding include:
Access to Additional Demand Soruces
Fast response times (under 500ms)
Gourmet Ads offers publishers two type of Header Bidding Integrations for their websites.
Integrated with Prebid.org For publishers with advanced technical skills , Gourmet Ads has our own Prebid adaptor which can be integrated into your Prebid.org setup. By integrating directly using our Prebid adapter you’ll get all our demand
Become a Gourmet Ads Publisher to utilize these Header Bidding on your site today!
GOURMET ADS is a global Food Ad Network made up of an exceptional group of websites focused on content around the vertical topic of Food. Website content includes Recipes, Cocktails, Farmers Markets, Cookbook Review Sites, Grocery Coupons, Recipe Search Engines and Restaurant Reviews. Our publishers are Celebrity Chefs, Cookbook Authors, Food Bloggers, Chefs, Restaurateurs, Home Cooks, Moms, Restaurant Reviewers, Small Business Owners, and Social Media Stars.