House Ads are advertisements that are run by the website promoting something on the site.
House Ads are commonly used in periods where there is not 100% fill. They a great way to promote a key feature on the site or key content while using unsold advertising inventory, as a way of promoting the website’s own interests. Some ideas for house ads include:
- Recipe homepage
- Video page
- Food blog page
- Sign up for Twitter or Facebook pages
- Links to Youtube page
- Subscribe to your email newsletter
- Advertising page
- Partnerships
We’d suggest developing a house ad for each ad unit on your site. Ideally 160×600, 300×250, 728×90 and 300×600.
Gourmet Ads manages house ads for Publishers through our ad server. If you’d like to add your own house ads on your site, send them via our Contact Us page.
