Crisp days, chilly nights, apple pies and pumpkin spice galour. Internet usage tends to increase moving into fall, and many of these users are looking for yummy fall treats to bake and warmer dinners for those cooler nights.
We want to help our publishers capitalize on these in-demand categories. Read on to learn how you can increase traffic to your website and increase advertising demand with fall-themed content.
The Basics of Great Fall Content
Recipes are where it’s at for fall traffic. With the cooler fall weather, users are looking to start their ovens back up for backing and get out the crockpot or instapot for stews, soups and other warming dinners.
Focusing on keywords around popular fall search terms is a good way to increase SEO. Think of popular fall ingredients, holiday themes and new twists on popular treats. A few of the most common fall-themed search terms include: Pumpkin spice, apple, butternut squash (and other squashes), chili, stew, and of course pie. Take some of these popular search terms and think of posts to relate it to your site. Do you have keto or low carb recipes, try a keto pumpkin pie recipe. A vegetarian site? Try a vegetarian pumpkin stew.
Need some suggestions? Some ideas from our resident chefs and bloggers below:
- Spicy pumpkin and cheese stuffed shells
- Sweet potato gnocchi with white wine sauce and herbs
- Pesto polenta with thyme and mushrooms
- Onion, gouda, and apple grilled cheese with rosemary
- Apple crisp cheesecake
- Sweet cream and pumpkin pudding
- Pumpkin spice and caramel apple egg rolls
- Apple caramel s’more
Fall Holiday Themes and Planning
Along with recipes, users are looking for fun holiday ideas. This could range from Halloween costumes to festive fall decorations or arts and crafts projects. Many people are also hosting family and friends this time of year. Ideas for cleaning and organizing are also hot topics. And this year many people are looking for alternatives to mitigate any risks from Covid19. There will certainly be users looking for ways to host a “safe” Halloween or Thanksgiving. Trending searches this time of year include:
- Halloween party decortaions
- Pumpkin Carving Stencils
- Halloween Party Games
- Toddler Halloween Costumes
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