A low click through rate will jeopardize your earnings
Aim for a Click Through Rate of 0.1% or Greater!
Click Through Rate (CTR) is a key performance metric most advertisers use to measure the success of a campaign. The industry benchmark for click through rates across standard IAB sizes (300×250, 160×600, 728×90) is around 0.1%, whereas high impact units like background skins, video interstitials and over-the-page placements will see CTRs from 0.1% to 1%
Click Through Rate (CTR) is calculated by: Dividing the total served impressions by the number of clicks for a given period
Publishers with an overall CPM less than 0.1% should really consider making changes to their site.
A low click through rate will jeopardize your earnings !
Gourmet Ads’ campaign optimization algorithm automatically removes individual ad placements from campaigns where the CTR rate for that placement is below 0.1%, thus reducing the number of campaigns running and reducing Publisher revenue.
We find that Publishers with viewability score of 65% or less at the domain level will typically also have a low click through rate. A few simple ways to increase your click through rate include:
Reduce the number of ads on a page (take the “less is more” approach)
Maximum of 3 ads on a page
Ensure 2 ad placements are above-the-fold
Try larger units (ie: use a 300×600 instead of 300×250)
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GOURMET ADS is a global Food Ad Network made up of an exceptional group of websites focused on content around the vertical topic of Food. Website content includes Recipes, Cocktails, Farmers Markets, Cookbook Review Sites, Grocery Coupons, Recipe Search Engines and Restaurant Reviews. Our publishers are Celebrity Chefs, Cookbook Authors, Food Bloggers, Chefs, Restaurateurs, Home Cooks, Moms, Restaurant Reviewers, Small Business Owners, and Social Media Stars.