The 160×600 Ad Unit is a Consistent Performer
The 160×600 ad unit is the “work horse” ad unit, providing consistent results for advertisers. Commonly known as the skyscraper or wide skyscraper, the 160×600 ad unit is typically placed at the top or middle of publisher websites. They are popular with blogs since the blog’s natural design allows a 160×600 to be placed seamlessly in the side navigation or beside content and comments.
From a branding perspective, the 160×600 is considered by most advertisers as a strong performing ad unit, and is used on nearly every campaign run on Healthy Ads.
Features of the 160×600 / Skyscaper Ad Unit
- Approved IAB unit
- Exceptional click through rates for advertisers
- Can be run as an expandable unit or standard unit
- Ideal for all types of rich media
If you’re a Gourmet Ads approved publisher and we would like to include a 160×600 ad unit on your site, please contact us.