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Tag Archives: viewability

Why having fewer ads per page is better

Why having fewer ads per page is better

The Gourmet Ads Publishers eligibility criteria states that a Publisher should not have too many ads per page. While we
How to maximize your viewability rating

How to maximize your viewability rating

Viewability Rate: When 50% of the ad is in view for more than 1 second Viewability is a post-impression metric used
How to optimize your click through rate

How to optimize your click through rate

Aim for a Click Through Rate of 0.1% or Greater! Click Through Rate (CTR) is a key performance metric most advertisers
Viewability Guide

Viewability Guide

Viewability. It’s one of the hottest topics in the advertising universe today. It’s a simple, yet powerful metric that can

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