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What Is

Advertising Alphabet Soup: SSP and DSP

When one gets into the digital advertising world, it’s easy to be bombarded by acronyms and advertising definitions that make…

CPM vs. RPM vs. Session RPM : What’s the difference?

Comparing apples and oranges: RPM rate vs. CPM rate vs. Session RPM Many Publishers considering running Gourmet Ads on their…

What is a Cache and How Do I Clear it?

Have you ever been told to clear your cache? Does this ever leave you wondering what is a cache and…

What is ads.txt ?

Since it was first announced earlier this year by the IAB Tech Lab (see Ads.txt – Authorized Digital Sellers) the entire AdTtech…

What is Header Bidding?

Did you know Gourmet Ads offers header bidding to all Publishers? Learn more about maximizing advertising on your site with header bidding.

What are dynamic ad tags?

Gourmet Ads has developed switching leaderboard ad tags providing a wide variety of ad sizes via a single ad tag.

What are House Ads?

House ads are a great way to promote a key feature on your site, or key content, while using unsold advertising inventory.

What is comScore?

Learn what Comscore is and how it affects your website's advertising revenue.

What is a click through rate?

Click Through Rate (CTR) is a key performance metric most advertisers ultimately use to measure the success of a campaign.

What is the CPM rate I can expect?

Every new Publisher wants to know what CPM rate they can expect with Gourmet Ads From our perspective it’s very…

What is a Fill Rate?

Learn how fill rate affects food site and your ad revenue.

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