Daily Reporting

The Reporting tab allows you to drill down into the specifics of each day of the current or prior month, analyzing the fillrate, eCPM, CTR and estimated viewability which is a key component in the valuation of each impression. We provide you with the ability to download the data in the data range of your choosing into an Excel file. If you’re running more than one Gourmet Ads tag, you can click on a specific day and see how each tag has performed. Many publishers use the viewability data that’s provided to make changes to ad units with a low percentage, either moving the ads on their site or considering alternative ad types like “sticky” (also known as “adhesion”) units.

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