In April this year we released Version 1 of our Publisher Console. We knew we could do better, so Version 2 of Console which was released last week is about giving our Publishers more Data and Insights to what’s happening with your inventory.
If you’ve logged into the Gourmet Ads Publisher Console in the past few days, you would have likely already seen the new Dashboard. We’re calling it Version 2 – The Viewability Release.
Here are all the new features we’ve added ;
Impression Level Data at the individual Placement by Day
Global Food Ad Network Delivers New Targeting Options for Advertisers; New Tools for Publishers
NEW YORK, Oct. 14, 2014 – With viewability becoming an increasing priority for advertisers, Gourmet Ads has taken steps to both enhance viewability ratings across its inventory and to educate publishers on how to maximize ad views on their own sites.
“A site with poor viewability is like a billboard on an empty road. Advertisers aren’t interested in placing their ads where no one will see them,” says Benjamin Christie, Gourmet Ads founder and president. “Gourmet Ads’ goal is to provide our publishers with practical and actionable tools to help them make changes to increase their viewability. When publishers make website changes with viewability in mind, it creates more quality inventory for advertisers – a win for the entire digital ecosystem.”
Delivering viewable impressions is the first step in effective brand advertising, and Gourmet Ads leads the way offering a solution to the viewability problems advertisers face. Thanks to a partnership with Pixalate.com, Gourmet Ads first added site and placement level viewability reporting to their Publisher Console in June 2013, and since then, the number of high viewability placements across the network have grown by 300 percent. Gourmet Ads has set a benchmark of 70 percent viewability to meet marketplace demands.
As advertiser demand for high viewability placements increases, Gourmet Ads has revamped its entire viewability reporting console for publishers and has released a 20-page guide for publishers with actionable techniques to increase their viewability. The new reporting suite provides even deeper measurement with a combination of placement-level viewability by device.
“We’re committed to providing our publishers with real tools to help them maximize their ad placements,” Christie says. “Allowing them to monitor their site’s viewability in real time, and see how changes they make impact that rating is a huge step toward making high viewability inventory the norm across our network.”
For advertisers, these sell-side changes mean Gourmet Ads can now credibly provide high viewability targeting for private marketplaces, via Appnexus Deals and Packages.
“Using the same data we provide publishers, we classify all placements into targetable categories for 60 percent, 70 percent and 80 percent viewability every 24 hours,” says Christie. “Depending on the advertiser’s targeting requirements, we can then bundle in audience targeting or contextual targeting to hit the correct audience every time.”
“Campaigns using high viewability targeting have resulted in increased performance, high user engagement and, most importantly, brand lift for the advertiser,” Christie notes. “We’re excited to help advertisers leverage this new viewability data to reveal the true opportunity viewability brings to their bottom line.”
Gourmet Ads (http://www.gourmetads.com) is a global food marketing network focusing on branding campaigns for reaching the grocery buyer online. With operations in the United States, U.K., Canada, Australia and New Zealand, Gourmet Ads consists of over 550+ cooking websites where consumers are spending time online researching recipes. Using the Appnexus platform, Gourmet Ads gives food ad buyers a powerful real time bidding ad exchange with programmatic buying option and Deal ID, and a publisher dashboard which includes reporting, ad tag management, rich media and support. Gourmet Ads has represented such brands as General Mills, Starbucks, Orville Redenbacher’s, Campbell’s, Nestle, Swiffer and Kraft Foods, as well as retailers Walmart, Kroger, Fresh & Easy and Safeway.
Gourmet Ads was named #22 in Deloitte Australia’s Fast 50 at an awards ceremony in Sydney last night. Now in its fifteenth year, the Deloitte Technology Fast 50 is a program that recognizes and profiles technology companies that have achieved the fastest rates of annual revenue growth (based on percentage revenue growth over the last three years). The Australian Deloitte Technology Fast 50 is part of the global Fast 500 program run in parallel with the United States, Canada, United Kingdom, and dozens of other countries worldwide.
“Gourmet Ads seeks to be the world’s leading platform for reaching the household grocery buyer online,” said Founder and President Benjamin Christie. “Through a commitment to quality inventory, innovative technology, and exceptional service, we’re forging a clear presence in the advertising marketplace. This recognition is a clear indication of the dedication and commitment of the Gourmet Ads Team.”
With industry-leading advancements including a full-service Publisher console, and a myriad of high-impact advertising options, Gourmet Ads is poised to make even greater strides in the coming years.
For more on Deloitte Australia’s Technology Fast 50, click here.
Click here to view the LinkedIn SlideShare presented at the awards night which features Gourmet Ads as one of Australia’s fastest growing technology companies.