Before explaining the asynchronous method, it is important to note how tags load and why they slow down web sites. Most tags today are loaded in a synchronous manner (think linear). When a page loads a synchronous tag, it waits for the tag content to load before moving on to the next content. The page starts by loading the first tag. After the tag has been completely loaded, the page moves on to the second tag, repeating the process for the remaining tags until all the tags are loaded successfully. Assuming each tag takes half a second to load, you’re looking at a total load time of 2 seconds to load all 4 tags. According to Nielsen, a user spends an average of 20 seconds on a single web page, which means your ads (not your content) are eating into nearly a quarter of the user’s page experience!
What’s the fix?
The key benefit of asynchronous ad tags is a faster load speed for your site.
Apart from loading significantly faster, other advantages of asynchronous ad tags include:
- The ability to run display, video and native ads from a single header element
- Quickly and easily update the header tag remotely for new placements or code updates
- Easy debugging of advertising campaigns
- Automatic integration with high-impact placements
- Ability to seamlessly run roadblock campaigns
Make the switch!
If you’re not currently running asynchronous ad tags, become a Gourmet Ads Publisher to utilize these easy-to-use tags on your site.