728×90 – Leaderboard

728×90 – Leaderboard

The 728×90 is ideal for top-of-page Placements

The 728×90 ad unit, also known as the leaderboard, is typically placed at the top of a website either above the content or within the header itself. Because of it’s above-the-fold placement on many websites, the 728×90 performs extremely well for advertisers. Across Gourmet Ads, the 728×90 ad unit is popular on large recipe and food sites and is often run near a 300×250 for maximum brand exposure. For advertisers, the 728×90 is considered a high-performance ad unit, and is used in nearly every campaign run on Gourmet Ads publisher sites.

Features of the 728×90 leaderboard ad unit

  • Commonly placed above-the-fold
  • Large creative space (728×90)
  • Provides consistent results for advertisers and Publishers
  • Can be run as expandable or standard unit
  • Approved IAB ad unit

If you’re an approved Gourmet Ads Publisher and would like to include the 728×90 ad unit on your site, please contact us.