160×600 – Skyscraper

The 160×600 Skyscraper is a consistent performer

The 160×600 ad unit is the “work horse” ad unit, providing consistent results for advertisers. Commonly known as the skyscraper or wide skyscraper, the 160×600 ad unit is typically placed at the top or middle of publisher websites. They are popular with food blogs since the blog’s natural design allows a 160×600 to be placed seamlessly in the side navigation or beside content and comments. From a branding perspective, the 160×600 is considered by most advertisers as a strong performing ad unit, and is used on nearly every campaign run on Gourmet Ads.

Features of the 160×600 ad unit

  • Approved IAB unit
  • Exceptional click through rates for advertisers
  • Can be run as an expandable unit or standard unit
  • Ideal for all types of rich media

If you’re a Gourmet Ads approved publisher and we would like to include a 160×600 ad unit on your site, please contact us.

728×90 – Leaderboard

The 728×90 is ideal for top-of-page Placements

The 728×90 ad unit, also known as the leaderboard, is typically placed at the top of a website either above the content or within the header itself. Because of it’s above-the-fold placement on many websites, the 728×90 performs extremely well for advertisers. Across Gourmet Ads, the 728×90 ad unit is popular on large recipe and food sites and is often run near a 300×250 for maximum brand exposure. For advertisers, the 728×90 is considered a high-performance ad unit, and is used in nearly every campaign run on Gourmet Ads publisher sites.

Features of the 728×90 leaderboard ad unit

  • Commonly placed above-the-fold
  • Large creative space (728×90)
  • Provides consistent results for advertisers and Publishers
  • Can be run as expandable or standard unit
  • Approved IAB ad unit

If you’re an approved Gourmet Ads Publisher and would like to include the 728×90 ad unit on your site, please contact us.

300×250 – Medium Rectangle / MREC

The 300×250 is one of the most popular Ad Units

Across the globe and at Gourmet Ads, the 300×250, also known as the medium rectangle, is the most requested ad unit by advertisers. For branding campaigns, the 300×250 generates the highest click through and engagement rates compared to other units, and is thus the strongest performing ad unit. We recommend publishers include the 300×250 placement in their advertising mix. Because of its dimensions, 300×250 placements are typically top left, middle left or within content.

Features of the 300×250 ad unit

  • Highest-performing ad unit on Gourmet Ads network
  • Exceptional click through rates for advertisers
  • Can be run as an expandable unit or standard unit
  • Ideal for in-unit video placement
  • Ideal for widgets and other types of rich media
  • Approved IAB Unit

If you’re a Gourmet Ads approved Publisher and we would like to include a 300×250 ad unit on your site, please contact us.

300×600 – Half Page / Double MPU

The 300×600 Ad Unit provides Publishers high CPM rates

Equivalent to a full-page ad in a newspaper, the 300×600 ad unit, or half-page ad unit provides a large area for advertisers to display their message. As a result, the 300×600 ad space commands a higher CPM rate than other standard ad units. Typically, very few sites select this placement causing a higher demand from advertisers. This ad unit is included with the 300×250 as a dynamic tag; the tag will show the size of the highest-CPM impression that is available. This method allows you the flexibility of a standard or high-visibility unit on your site while maximizing your revenue. 300×600 ad unit placements are typically placed top left or middle left alongside content.

Features of the 300×600 ad unit

  • Higher CPM rate compared to other standard ad units
  • High-visibility unit
  • Exceptional click through rates for advertisers
  • Can be run as an expandable unit or standard unit
  • Ideal for in-unit video placement
  • Ideal for all types of rich media
  • Approved IAB unit
  • Known in the UK as Double MPU

 

If you’re a Gourmet Ads approved Publisher and we would like to include a 300×600 ad unit on your site, please contact us.