970×90 – Super Leaderboard

The 970×90 provides rich user engagement and higher CPMs

The 970×90 super leaderboard is an expanded version of the traditional leaderboard; it’s about 33% wider than the standard leaderboard, giving advertisers significantly more room to create an effective call to action, and, as a result, providing greater CPMs for Publishers.

300×1050 – Portrait

The Portrait Ad Unit is one of the largest & most interactive ad units

Part of the IAB’s Rising Star Ad Unit category, the Portrait Ad Unit is typically positioned in the right hand side of a website and is one of the largest ad units currently in market. Not for every Publisher, the portrait ad unit is 300×1050, and fits in the right hand side of a page designed for 300 pixels wide.  It replaces at least two standard ad units.

The portrait ad unit is highly interactive, while being content-driven, it contains three expandable modules. Typically advertisers present a highly visual, eye-catching experience in the top module, and some interesting supplementary functionality in the two secondary modules such as a blog feed or video. The portrait ad unit is custom branded and can include video and photo galleries, an interactive map, a poll or quiz, Twitter, Facebook and other social integration, a content feed, coupons, and more.

Very few digital advertising agencies are currently creating this unit, and in most cases only large brand advertisers utilize this ad unit as part of their creative.

The portrait ad unit is typically reserved publishers who are doing large volumes of traffic as implementation is done on a site by site basis by the advertising or creative agency.

Features of the portrait ad unit

  • High paying CPM rates
  • Very large creative space (usually 300×1050)
  • Greater revenue compared to standard units
  • Combines video, rich media and static creative

If you’re a Gourmet Ads publisher and would like to include Portrait Ad Unit on your site, please contact us.

970×415 – Pushdown

The 970×415 Ad Units load initially as a 970×90 and Pushdown

One of the IAB’s rising star ad units, the pushdown ad unit is typically located at the top or towards the top of a website and loads as a wide banner (970×90). This is referred to as the teaser with a call to action to learn more. When rolled over or clicked, the pushdown ad unit expands downwards to 970×415 pixels fully expanded. At this time, the entire website’s content is pushed down to reveal an interactive advertising experience. Some advertisers use the pushdown ad unit to display a short video, while others use it for engaging content.

Advertisers like that their brand is front-and-center using this highly visible ad format, while still giving the user an option to hide the ad. The expanded area of the pushdown can be shrunk again via the “ X” button. Campaigns are usually capped at 1/24 for user experience and performance.

Today, more and more digital advertising agencies are creating pushdown ad units for campaigns as the unit rates highly from a branding perspective.

The Pushdown ad unit is typically reserved for Publishers who demonstrate large volumes of traffic, as implementation occurs on a site-by-site basis by the advertising or creative agency.

 

Features of the pushdown ad unit

  • High-paying CPM rates
  • User’s first impression of each day
  • Large creative space (usually 970×415)
  • Greater revenue than standard units
  • Can be run as part of a roadblock
  • Video, rich media or static creative

If you’re a Gourmet Ads approved Publisher and we would like to include a pushdown ad unit on your site, please contact us.

970×250 – Billboard

The 970×250 Billboard is one the Largest Ad Units

Part of the IAB’s rising star ad units, the 970×250 billboard ad Unit is typically located at the top of a website. The billboard is a wide format ad unit (970×250) and can be an expanding (downwards) unit to 970×415.

When used as an expanding unit there will be a “X” button. When the button is clicked, the ad disappears, page content is pushed up, and a “show ad” button is displayed. When “show ad” is clicked, the ad reappears and the page content is pushed back down. Campaigns can be capped at 1/24 for user experience and performance.

The Billboard Ad Unit is provided to Publishers as part of a dynamic ad tags which includes all the 970px wide Leaderboards as well as the standard 728×90 Leaderboard meaning that publishers get 4 different sized ad units in one ad tag, thus maximizing revenue

Features of the 970×250 Billboard

Just some of the features;

  • High-paying CPM rates
  • Large creative space (970×250)
  • Ideal for sites that can take wider ads units
  • Additional revenue to standard units
  • Can be run as part of a roadblock
  • Video, rich media or static creative
  • Can be run at the top of a website

If you’re a Gourmet Ads publisher and would like to include Billboard Ad Unit on your site, please contact us.