Roadblock

Roadblock advertising uses all existing ad units on the page

When advertisers and advertising agencies need to reach large audiences online, many choose roadblock advertising because it’s an effective way to gain user attention and engagement.

Roadblock advertising allows advertisers to own 100% of voice for a given period, usually a day. In other words, an advertising campaign would run exclusively across all the advertising units on a page reinforcing the advertising message.

Features of roadblock advertising:

  • 100% Share of Voice during the campaign period
  • Can be booked for a single date, multiple days or for a week
  • Runs multiple ads units
  • High Earning CPM Rate

Publishers requesting inclusion in roadblock campaigns must have two Gourmet Ads units above-the-fold.
Preferred ad sizes for roadblock campaigns are 728×90 and 300×25

If you’re a Gourmet Ads Approved publisher and we would like to include roadblock advertising on your site, please contact us.

Bumper Sticker

Bumper Sticker Ads provide Publishers High CPM rates

Bumper sticker advertising units run at the bottom of the user’s web browser. Aptly named, these beyond-the-banner rich media executions are similar in style to floating ads because they “float” or hover over the top of content.  Also, for many Publishers, bumper sticker advertising provides an additional ad unit to the site.

Usually bumper sticker advertisement are capped to display once every 24 hours (1/24) and the mandatory use of frequency controls ensures a positive user experience.

Features of bumper sticker advertising

  • Provides an additional ad unit for many Publishers
  • Frequency capped
  • High CPM rates

Click here to see a demo of how the Bumper Sticker works

If you’re a Gourmet Ads Approved publisher and we would like to include a 300×250 ad unit on your site, please contact us.

Over-the-Page

Over The Page ads provide Publishers high CPMs

An over-the-page advertisement is served above or on the side of a publisher’s webpage. Served as the first impression that a user sees when visiting the website, the over-the-page ad is typically displayed for 10 to 15 seconds before the ad disappears.

We encourage advertisers to keep the creative concise, captivating and straight to the point to ensure maximum user exposure and fast load times. Ad frequency is capped to once every 24 to 48 hours.

Our Publisher Team will provide you an over-the-page ad, which should be placed in the footer of your site or food blog. Prior to launching an over-the-page campaign, we’ll contact publishers accepting these units and test the advertising creative to ensure proper performance.

Features of over-the-page advertising

  • High paying CPM rates
  • The first impression of the day a user sees
  • Large creative space (usually 800×600)
  • Video, rich media or static creative

Click here to see a demo of how the Over the Page works

If you’re an approved Gourmet Ads Publisher and would like to include over-the-page ads on your site, please contact us.

Interstitials

Interstitials are full page ads with high CPM rates

An interstitial ad consists of a splash page, or overlay, that displays before the content on your site loads. The interstitial is typically displayed for 10 to 15 seconds before taking the viewer to the desired content page.

Advertisers provide interstitial advertising in static, rich media or video advertising formats. Commonly used creative sizes include 800×600, 600×400 or 720×300. We encourage advertisers to keep the creative concise, captivating and straight to the point as well as making sure the ad loads quickly.

Interstitial advertisements are commonly capped to display once every 24 hours to ensure a positive user experience.

Features of interstitial advertising

  • High CPM rates
  • Video, rich media or static creative
  • Frequency capped

Click here to see a demo of how Interstitials works

If you’re a Gourmet Ads approved Publisher and would like to include interstitial ads on your site, please contact us.

Background Skins

Background Skins Provide Publisher the Highest CPM

Background Skins, which are often referred to as Background Advertising or Wallpaper Advertising, are very effective branding unit for advertisers running branding campaigns with performance metrics similar to those of a TV media buy.

Background Skins are typically a HTML5 or is a static background visual (JPG) that serves on the Left and Right of a website. They can also occupy the space above the website also. Generally speaking, the entire skin area is clickable.

Publishers can select to run Background Skins on their website via the High Impact Page of our Publisher Console.

Background Skins are a high demand unit by Advertisers, particularly around Holidays and Events.

To see a Live Demo of a Backgrounds Skin Click here

If you’re an approved Gourmet Ads Publisher and would like to include background skins on your site, please contact us.

Expandable Ad Units

Expandables provide Rich Media using IAB placements with higher CPM rates

Expandable ads (otherwise known as Exapandables) are rich media ads that can expand beyond the original size of a standard IAB ad unit, following a user-initiated action such as a click or roll over.

Expandables create more real estate for advertisers, allowing for more interaction from interested users. For instance, expandable ads may stream a short video, or display various views of an item for sale.

Expandables also offer a higher CPM than traditional ads, creating higher revenue opportunities for your site.

How do Expandables work?

Expandable ads load as a traditional IAB Ad Units and only enlarge when a user interacts with them via a hover or click.

Examples of expandable ad sizes include:

  • 728×90 expands up to 728×415
  • 970×90 expands up to 970×415
  • 160×600 expands up to 300×600
  • 300×250 expands up to 600×600

Accept expandables on your site

If you’re a Gourmet Ads approved Publisher and would like to include expandable ads on your site, you need to enable Expandables on your website via the High Impact Page on the Publisher Console.

When activated, we then audit each placement to make sure they can accept them and we also determine the direction that the ad unit is “allowed” to expand to.

To minimize technical issues with expandables, it is highly advised that Publishers who accept expendables should run their ad tags hard coded to the page (not via an ad server).