Start tracking your website traffic with Google Analytics
This may seem obvious, but before you look to start looking at increasing the traffic to your site, it’s important to look at how you measure your traffic right now.
If you don’t have a benchmark to start with, then how can you measure the increase? So what statistics or web analytics program are you using to measure your traffic? If you don’t have one, then now is the perfect time to get a solution in place.
You’ll learn about the pages that drive the majority your traffic, what websites refer traffic to yours and what search engines and keyword terms people arrive on. Google Analytics has great intelligence about your audience, from where they live, how long they spend on your site, how many pages they look at and where they arrive and exit your site.
After you register with Google Analytics, all you need to do is place a small bit of code in the footer of your site, then it usually takes about 24 hours for Google to start collecting the data.
To get started with Google Analytics, visit https://www.google.com/analytics
WordPress Owners there is a great simple plug-in called Ultimate Google Analytics that not only puts the code in the right place it goes one step further tracking links that people click on to other sites. Very handy addition to Google Analytics.