Apply Now ×

Join America's Fastest Growing Food Advertising Network

How to calculate global eCPM

Global eCPM is the Average CPM around the globe for all Impressions

The standard unit for revenue measurement across the Gourmet Ads Publisher Console is CPM, sometimes referred to as “cost per thousand” or impression-based advertising.

You’ll also notice in our Console we refer to the top level metric, Global eCPM. Global eCPM stands for Effective Cost Per Mille (mille is for thousand) and represents the average CPM paid on a global basis.

It takes into consideration high-paying countries as well as lower-paying counties to provide a global metric (ie: US or Australia – typically higher CPM rates) vs India or Latin America – typically very low CPMs).

How is Global eCPm Calculated ?

Global eCPM is calculated by averaging all paid CPMs over a given period (usually month to date or total month).

Gourmet Ads calculates eCPM at the placement level, unlike some ad networks which calculate revenue on a RPM basis.

  •  
  •  
  •  
  •  
  •  
  •  


RELATED RESOURCES

How to implement the right skyscraper ad

How to implement the right skyscraper ad

Why are there different sizes? Officially, and for the majority of the Publishers in Gourmet Ads,
How to create a content plan

How to create a content plan

A blog is one of the best ways to build an audience, advertise new products,
How to create a food site advertisers love

How to create a food site advertisers love

It seems every food blog template, or site theme is the same. Content on the left