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How To

How to implement the right skyscraper ad

Why are there different sizes? Officially, and for the majority of the Publishers in Gourmet Ads, the 160×600 sized ad…

How to create a content plan

A solid content plan will give your food blog the consistency and value that will bring readers back to your site.

How to create a food site advertisers love

If you’re creating a new food blog or redesigning your existing blog, we've created a guide to help you create the type of site advertisers love.

How to position your ad units

Placing your ads strategically will help you earn the highest revenue possible. Take advantage of our time-tested tips.

How to minimize ad-serving discrepancies

It’s a fact that discrepancies exist throughout the ad serving ecosystem. We've provided several ideas on why discrepancies exist, as well as ideas to minimize them.

How to monetize your food blog

You've created a food blog and with unique and interesting content. Now, learn how to make money with your food site.

How to maximize your viewability rating

Learn how to maximize your viewability and your revenues online.

How to calculate global eCPM

Learn what CPM means and how it impacts your ad revenue.

How to optimize your click through rate

A low click through rate will jeopardize your earnings! Learn how to maximize your click through rate and increase your ad revenue online.