How Much Will I Earn?
The question every new publisher asks is “How Much Will I Earn?”
For publishers, our goal at Gourmet Ads is to display the most relevant and highest paying advertisement every time your page is viewed to maximize revenue. However publisher earnings are affected by a number of key variables and as such it’s impossible for us to predict what sort of CPM rate or what type of revenue an individual publisher can earn.
Ultimately, your earnings are driven by how much advertisers will pay to reach your readers.
Key Variables which impact CPM rates and monthly earnings include;
- Size of your audience
- Number of pages viewed each month
- Number of ads per page
- Demographic composition of your readership
- Geographical composition
- Performance – does your site have a high click through rate on ads?
So what can you do as a publisher to get higher paying CPM rates?
- Have Ads above the fold – many higher paying CPM campaigns are only run on ad spaces above the fold. We recommend that publishers have at least 2 ads above the fold.
- Allow us to run Non IAB Units – Most sites only allow us to run standard size ads such as 728×90, 300×250, 160×600. Sites that allow us to run campaigns with Interstitials, Pre Roll Video, Over the Page, Floating Ads, Background Skins will earn more as these attract much higher CPM rates.
- Create new content all the time – sites that create content daily often outperform sites that create content once per week.
- Enrol to the Gourmet Ads Traffic Booster Program – We’ve created a 35 day program to help increase the traffic to your site. Each day we send you an easy to implement idea that will help build traffic. Its completely free and we’ve seen individual traffic rates increase by over 300%. Enrol here.
Be sure to also read this blog on What CPM Rate can I expect?
