Explaining Comscore
Gourmet Ads is currently in the process of being included in Comscore and as a publisher in our network you’ve probably received a request from our publishing team to sign a Traffic Assignment Letter (TAL) which is located here. We thought it was important to write a short blog explaining this further and why it’s essential for increasing revenue on your site.
What is Comscore?
Comscore is a NASDAQ listed company which provides web business digital market intelligence on sites and audiences. Comscore is the preferred measurement service for many online companies and provides networks like Gourmet Ads independently audited statistics of our entire audience.
Digital Advertising Agencies
Comscore provides media buyers and media planners software to better understand audiences, quickly and easily. Nearly every advertising agency around the globe uses some sort media planning software from Comscore. So being listed with us provides visibility through to agency staff for your site or blog. Because most sites have low traffic they don’t automatically appear in Comscore, so this is a great opportunity to be listed.
Audience numbers
Having third party audited audience numbers from Comscore is a bit like having Google Analytics across every site in our network. This allows media buyers to understand the reach of the Gourmet Ads Network. This is extremely important for brand advertisers who are interested in reaching as many people as possible for their campaigns.
Understanding the audience data
One of the greatest advantages of using Comscore is that media buyers can dig deeper into audience data ie how many kids in a household, how often they go to the supermarket etc. This once again allows the media buyer to analyze our network in consideration to running a campaign for an advertiser.
So what do you have to do?
All you need to do is fill out the Comscore letter at the link below, sign the form and then you’re done.
http://publishers.gourmetads.com/resources/comscore
