Roadblock Advertising Uses Existing Ad Units on the Page.
When advertisers and advertising agencies are tasked with reaching mass audiences online, many undertake roadblock advertising because it’s an effective way to gain user attention and engagement.
Roadblock Advertising allows advertisers to own 100% of voice for a given period, usually a day. In other words, an advertising campaign would run exclusively across all the advertising units on a page reinforcing the advertising message.
Roadblock Advertising features;
- 100% Share of Voice during the campaign period
- Can be booked for a single date, multiple days or for a week
- Runs multiple ads units
- High Earning CPM Rate
Publishers wishing to be included in Roadblock Campaigns must have two Units Above the Fold.
Preferred Ad sizes for Roadblock Campaigns by advertisers are 728×90 and 300×25
