Advertisers running regular display advertising and rich media campaigns on Gourmet Ads, often ask about supplying their own branded content to publishers in the network. The content could be in the form of a branded recipe or could be a review of a new product or a photo graphic competition featuring their brand or product. For the most part the content is written content, supported with logos and photos.
The type and quality of content provided differs from advertiser to advertiser. As an example, often branded recipes are developed and tested in the brand’s own test kitchen and is accompanied with quality photography. Sometimes advertisers will even provide recipes from Celebrity Chefs.
Branded Content can be a great way to increase the content on your website or blog, however we do ask publishers do disclose to their audience that the branded recipe content is an “Advertising Feature”.
If you’d like to accept Branded Content from Advertisers, then the Gourmet Ads Publishing Team will contact you on a campaign by campaign basis to help incorporate the content in to your site.
